Clean Beauty’s Evolution from Trendy Term to Industry Movement

A growing demand for transparency, safety, and sustainability is fueling the clean beauty movement. Over half of consumers now associate “clean” beauty with natural ingredients, and products bearing natural or organic claims have grown by 18% globally between April 2020 and March 2025. Consumers are now looking for brands that marry scientific credibility—full ingredient disclosure, verified certification—with truly sustainable practices, from ethical ingredient sourcing to eco-conscious packaging. Clean beauty isn’t just marketing hype—it’s evolving into a values-driven industry, forging ahead with bioactive, clinically validated ingredients and circular packaging models.

Discover what’s next in this insightful article from Personal Care Insights. Read the full article here.